반응형
An example
Here’s an example of how this works, based on some reasonable assumptions.
- Desired revenue = $10 a day
- Cost per click = 30 cents per click
- Average pages/session = 1.5
- Percent of visitors without ad block = 70%
- Average click-through rate = 2%
This would work out as follows:
- Take the revenue that you want to earn ($10) and turn it into cents: 1,000
- Divide the number of cents (1,000) by the average cost per click (30); this will tell you how many clicks you need to get your desired revenue: 33
- Next, divide the number of clicks you need (33) by your average page click-through rate (2% — 0.02) the percent of visitors without ad block (70% — 0.7); this will tell you how many page views you need: 2,381
- Finally, divide that number (2,381) by the average number of pages/session (1.5) = 1,587 visitors
- This will give you the total number of visitors that you need to earn your revenue ($10) = 1,587
댓글